Many people are fascinated by magazine advertising that dominated the ad world for quite some time. Though the monopoly has been sufficiently reduced owing to the advent of electronic media first and then the information technology surge in the commercial world, still it continues to be one of the most powerful medium of publicity for most of the commercial organizations. There was a time when the commercial houses used to get involved in big competition to get advertised in popular magazines, especially on the cover page.

It is true that the advertising rates in magazines are higher than other Medias like newspapers or advertising online but the immediate impact is something to reckon with. In past magazine ads were in the form of art and were considered prestigious affairs for the organizations floating such ads. They were also considered to be highly intelligent artistic expressions in form of ads. 

The trend took a turn in the early 1990’s. The artistic features started waning and taking a back seat as the focus shifted to simplicity in print media advertising. The simplicity did not mean knave reporting, rather it pointed out to clever messaging. 

Things again altered in the 21st century when corporate identity and branding took over the driver’s seat in magazine advertising trends at the expense of clever art and simplicity. Despite all the changes in pattern, one thing remains static that is the capability of print media and magazines of drawing reader’s attention for a long time.