Articles that are variedly used to promote your business or trade and to boost up the sales of your merchandise are termed as promotional products. You will invariably find company logos or other information printed on these products and they perform the task of publicity by remaining in view of the user all the time.

Sometimes these products may also carry slogans instead of logos. They are given away at the trade shows and conferences and also form at time the part of the guerilla marketing campaigns. Critics call them swag that means stolen goods.

There is hardly a commercial object that cannot be branded with a logo of the company and used for promotional purposes. Common promotional items are pens, T-shirts, bags, caps, stockings, key chains, stickers, mugs, cups, and mouse pads. Wearable items alone constitute around 30% of the promotional products in the market.

Ordinarily the promotional items are both small and inexpensive. However a few of them could be quite expensive and may scale the higher ranges. Expensive promotional items are often gifted to celebrities.

Expensive perfumes, goods made of high quality lather, and electronic items come in this category. The publicity stunt is in the fact that often the company gifting away such valuable items would request the celebrity to post for a photograph with the gift item and that could give them huge publicity.